OKRs
A field manual for goal setting that changes Monday’s decisions, written from inside the rooms where it fails.
-
The OKR Manual · No. 11
OKRs for Sales
Sales measures everything, which makes it easy to pick the wrong numbers. Quota is the job. The Key Result is the change in how the team sells.
-
The OKR Manual · No. 10
OKRs for VC & PE Firms and Their Portfolios
A fund owns stakes in businesses that each define their numbers differently. How to line up a portfolio on a few outcomes without sending a template.
-
The OKR Manual · No. 9
OKRs for B2B SaaS & Product Companies
Product companies have read all the OKR advice, and many still watch the plan fade by week four. The fix is to measure impact, not shipping.
-
The OKR Manual · No. 8
OKRs for Software Service Companies
Most OKR advice is written for product companies. If you sell people's time, delivery belongs on the dashboard and the OKR is the firm you want to become.
-
The OKR Manual · No. 7
Your First OKR Cycle Will Be Bad. Run It Anyway.
Not might be. Will be. The single most common way OKRs die is a leadership team that quits three weeks before it would have started working.
-
The OKR Manual · No. 6
The OKR Cycle: Rituals That Make or Break Execution
OKRs do not die in the setting session. They die around week four, when the document nobody opened becomes the document nobody opens at all.
-
The OKR Manual · No. 5
How to Write OKRs That Actually Work
Writing OKRs looks easy, which is exactly why it goes wrong. A live teardown of a bad OKR, rewritten move by move.
-
The OKR Manual · No. 4
Are You Ready for OKRs? The Readiness Test
Most OKR programs fail before anyone writes a single Objective. A short readiness test, where a no is a map and not a failing grade.
-
The OKR Manual · No. 3
OKRs vs KPIs: You Probably Need Both (And You're Probably Mixing Them Up)
Two tools that both involve numbers. Rebranding your dashboard as OKRs is the fastest way to kill the program before it starts.
-
The OKR Manual · No. 2
11 Reasons OKRs Fail (And How to Avoid Every One)
Most companies that try OKRs quietly stop within a year. Eleven headstones, and the lesson that keeps you off each plot.
-
The OKR Manual · No. 1
What Are OKRs (And What They're Not)
Ask ten people around a leadership table and you will get ten answers. One test settles it: strategy only counts when it becomes behavior.
